Jay Canham

Hands-on,
AI capable,
product
design leader

I help business leaders & complex product owners navigate uncertainty through a blend of design thinking & lean startup

I'm driven by customer need & focussed on commercial outcomes – my approach is insight 1st and experimentation led

Double diamond diagram — from product definition through discovery, definition, development and delivery, and back again
Headlines
17+ years in industry
x9 max. team size
x2 teams built & scaled
Experience in start-up scale-up turn-around, studio & corporate
roots in industrial design
x4 teams led
experienced in product definition and iterative evolution
My approach

solve. customer. problems.

trust
transparency
ownership
the foundations of high-performing teams

trust
transparency
ownership

I build trust by being open & honest

I share responsibility & actively collaborate

tools

  • Team weekly's & collaboration sessions
  • Daily coffees
  • Ideation & alignment workshops
product
design
not isolated UX / UI

product design

Product design is a balance of desirability, with both feasibility & viability

not isolated UX / UI

Desirability(customer)
Viability(commercial)
Feasibility(technology)
player-coach
design as
business value
MVP as a
mindset
my leadership principles
deliver
insight
early
maximising design's business value

deliver insight early

Business value of design

Product development lifecycle chart — image to be added
always
start with
the problem
and differentiate between customer & commercial needs
collaborate
broadly and
deeply
across product & tech. as well as stakeholders & designers
My work

Leadership

Output from teams that I have built or led

Leadership

Alignment& motivation
Coming soon

Increasing the influence of design

building, galvanising & up-skilling a trading-focussed product design team

People leadership, Team alignment
(Case study coming soon)
+19.5%trade volume
Product release

Increasing engagement & trade volume for a retail broker

by creating an in-app content hub – making it easier for traders to find true trading opportunities

Design leadership, Stakeholder management, Revenue-centred design
View case study
Productrelease
Product release

Creating product differentiation

by integrating a generative AI thesis & stock screener tool into a trading platform

Design leadership, Stakeholder management
View case study
Productrelease
Coming soon

Increasing customer acquisition

by building an MVP investments product – the foundations of a revenue generation engine

Design leadership, Stakeholder management, Human-centred design
(Case study coming soon)
Productrelease
Product release

Reducing ground-traffic delays @Chicago O'Hare airport

by understanding airport operators' workflows, and creating a predictive analytics decision support tool

Design leadership, Stakeholder management, Human-centred design
View case study
Productvision
Coming soon

Managing chronic disease via. an implantable medical device

Human-centred design of a complete product ecosystem – spanning physical & digital product experience

Design leadership, Human-centred design
(Case study coming soon)
Productvision
Coming soon

Building a brand partnership on the foundations of shared core values

application of McLaren's high-performance materials & engineering, to Bowers & Wilkins flagship product

Design leadership, Creative design & brand
(Case study coming soon)

Individual contribution

Personal output as a lead product designer

Individual contribution

+25%conversion
Product release

Increasing the volume of 1st trades for a retail broker

by removing jargon from critical UI – building new traders' confidence to proceed

Human-centred design, Solution definition
View case study
-3%losing trades
Coming soon

Improving outcomes for traders of 'Knock-outs'

using customer insight, UI tweaks & experimentation to change default customer behaviour

Incremental improvement, Improving customer outcomes
(Case study coming soon)
Productrelease
Product release

Managing trading performance using biometrics

through stress tracking & predictive analytics

Solution definition, pitch
View case study
-0%reduction
Product release

Increasing the clarity of the cost-to-trade

using customer insight & data to challenge internal assumptions & protect customer experience

Incremental improvement, Commercial inclusion
View case study
Featurein prod.
Product release

Facilitating the adoption of a new trading platform

by creating feature parity with a legacy product – expectations & navigating complexity

Incremental improvement
View case study
Productrelease
Product release

Building a brand & increasing engagement

through pro-bono work & supporting a mission-driven starter & build around creation

Design leadership, Brand & creative
View case study
Productvision
Product vision

Optimising simulation-engineering workflows

by identifying common tasks within complex workflows across several industries

Human-centred design, Solution definition
View sales MVP ↗
My career
2021
IG
IG Group 4+ yrs
Global retail trading & investing platform
Product design manager | Europe (Jun 2024 – Aug 2025)
Product design team lead | Global (Jul 2023 – Jun 2024)
Lead product designer | Global (Mar 2021 – Jul 2023)
2014
McLaren
McLaren Applied 7+ yrs
Engineering technology business & product innovation partner
Product design manager (Apr 2018 – Mar 2021)
Senior product designer (Jan 2017 – Apr 2018)
Product designer (Jan 2014 – Jan 2017)
2011
Samsung
Samsung ~3 yrs
European product innovation hub for Samsung
Industrial product designer (Feb 2011 – Dec 2013)
2005
+3 Experiences
Industrial product design roles ~5 yrs
Design consultancy & in-house product development @ start-up
Industrial product design roles (2005 – 2010)
Testimonials