Jay Canham

Hands-on,
AI capable,
product
design leader

Product, design & build of meedo.uk – making it easier for DIY investors to manage their own money

I help business leaders & complex product owners navigate uncertainty, through a blend of design thinking & lean startup

Driven by customer need & focussed on commercial outcomes – my approach is insight-1st and experimentation led

Double diamond diagram — from product definition through discovery, definition, development and delivery, and back again
Headlines
x9 max. team size
x2
teams
built &
scaled
Experience in start-up, scale-up, turn-around, studio & corporate
x1 AI-transformation
roots in industrial
design
x5 teams led
experienced in product
definition and iterative evolution
18 years in industry
My approach

solve. customer. problems.

trust
transparency
ownership
the foundations of
high-performing teams
trust

I build trust by being open & honest

I share responsibility & actively collaborate

tools

  • Team weekly's & collaboration sessions
  • Daily coffees
  • Ideation & alignment workshops
transparency

I promote transparency through honesty, providing direct feedback & speaking candidly

tools

  • Direct & candid feedback
  • Competency framework
  • Roles & responsibilities
  • Performance reviews & goal setting
ownership

I give ownership but take responsibility for the end outcomes – my job is to educate & elevate those around me

tools

  • Questioning for constructive challenge
  • Team onboarding
  • Team kanban
  • Design crit. template
product
design
not isolated UX / UI

product design

Product design is a balance of desirability, with both feasibility & viability

Venn diagram — Desirability, Viability, Feasibility
player-coach design as
business value MVP as a
mindset
my leadership principles
deliver insight early
maximising design's
business value

deliver insight early

always
start with
the problem
and differentiate between customer & commercial needs
collaborate
broadly and
deeply
across product & tech. as well as stakeholders & designers
My work

Leadership

Case studies from teams
that I have built, or led

Leadership

AI-1stTransformation

Transforming product design process

rapidly evolving approach & capability, through AI & hands-on support

AI-Transformation, Player-coach, People leadership
View case study
Alignment& motivation

Increasing the influence of design

building, galvanising & up-skilling a trading-focussed product design team

People leadership, Team alignment
View case study
Product
release
+19.5%trade volume

Increasing engagement & trade volume for a retail broker

by creating an in-app content hub – making it easier for traders to find true trading opportunities

Design leadership, Stakeholder management, Human-centred design
View case study
Product
release
genAIintegration

Creating product differentiation

by integrating a generative AI, thesis & stock-screener tool, into a trading platform

Design leadership, Stakeholder management
See the feature
Product
release

Increasing customer acquisition

by building an MVP investments product – the foundations of a revenue generation engine

Design leadership, Stakeholder management, Human-centred design
(Case study coming soon)
Product
vision

Reducing ground-traffic delays @Chicago O'Hare airport

by understanding airport operators' workflows, and creating a predictive analytics decision support tool

Design leadership, Stakeholder management, Human-centred design
(Case study coming soon)
Product
vision

Managing chronic disease via. an implantable medical device

Human-centred design of a complete product ecosystem – spanning physical & digital product experience

Design leadership, Human-centred design
(Case study coming soon)
Product
vision

Building a brand partnership, on the foundations of shared, core values

application of McLaren's high-performance materials & engineering, to Bowers & Wilkins flagship product

Design leadership, Creative design & brand
(Case study coming soon)

IC

Personal output as a
lead product designer

IC

Product
release
+25%conversion

Increasing the volume of '1st trades', for a retail broker

by removing jargon from critical UI – building new traders' confidence to proceed

Human-centred design, Solution definition
(Case study coming soon)
Product
release
-3%losing trades

Improving outcomes for traders of 'Knock-outs'

using customer insight, UI tweaks & experimentation to change default customer behaviour

Incremental improvement, Improving customer outcomes
(Case study coming soon)
Product
vision

Managing trading performance using biometrics

through stress tracking & predictive analytics

Solution definition, Product pitch
(Case study coming soon)
Product
release
-0%less trades

Increasing the clarity of the cost-to-trade

using customer insight & data to challenge internal assumptions & protect customer experience

Incremental improvement, Commercial outcomes
(Case study coming soon)
Product
release

Facilitating the adoption of a new trading platform

by creating feature parity with a legacy product – anticipating customer expectations & navigating complexity

Incremental improvement, Commercial outcomes
(Case study coming soon)
Product
release

Building a brand & increasing engagement

through pro-bono work & supporting a mission-driven startup – website design & book artwork creation

Creative design & brand, Artwork creation
View website
Product
vision

Optimising simulation-engineering workflows

by identifying common tasks within complex workflows across several industries & packaging features into a product proposition

Human-centred design, Solution definition
View sales MVP ↗
My career
2026
Meedo (Personal venture)
Fintech SaaS product proposition
Solo product builder(May 2026 – present)
2025
Cloudflare (Redundancy risk)
Cloud infrastructure & internet security
Product design manager(Oct 2025 – present)
2021
IG Group 4+ yrs
Global retail trading & investing platform
Product design manager | Europe(Jun 2024 – Aug 2025)
Product design team lead | Global(Jul 2023 – Jun 2024)
Lead product designer | Global(Mar 2021 – Jul 2023)
2014
McLaren Applied 7+ yrs
Engineering technology business & product innovation partner
Product design manager(Apr 2018 – Mar 2021)
Senior product designer(Jan 2017 – Apr 2018)
Product designer(Jan 2014 – Jan 2017)
2011
Samsung ~3 yrs
European product innovation hub for Samsung
Industrial product designer(Feb 2011 – Dec 2013)
2005
+3 Experiences
Industrial product design roles ~5 yrs
Design consultancy & in-house product development @ start-up
Industrial product design roles(2005 – 2010)
Testimonials
Testimonial
Testimonial
Testimonial
Testimonial